MarketingTwin
Digital Authority for marketing

Your AI can read your marketing stack. Who told it what counts as pipeline?

MCP gives ChatGPT or Claude access to your marketing data, not the identity, qualification and attribution definitions that determine pipeline. It can query every application correctly and still return a confidently wrong contribution number.

MCP connects AI to your marketing apps. MarketingTwin applies your terms, metrics, rules and goals before AI answers.

Run my next weekly review →
How much pipeline did marketing source?
AI + MCP Access without business meaning €3.4M influenced pipeline
  • All touched opportunities
  • Platform attribution
  • Account identities unresolved
Plausible answer
MarketingTwin Access with business meaning €1.9M sales-accepted sourced pipeline
  • 73 accepted opportunities
  • Agreed qualification and attribution definitions
  • Resolved users and accounts
Correct answer Governed and traceable
Intervene now

Rebuild the contribution forecast on the 73 accepted opportunities before committing the next flight of spend.

Reads fromHubSpot · Salesforce · Google Ads · LinkedIn Ads · and 750 more

Your weekly operating loop

Start every week knowing where marketing can still move the quarter.

MarketingTwin continuously monitors the contribution goal and prepares the weekly pipeline and spend review: what changed, why performance is moving and which decisions require attention now.

MarketingTwin home screen flagging the marketing goals that need attention
Raise an alert
MarketingTwin explaining what changed and why
Explain why
MarketingTwin proposing a plan and asking for approval
Propose an action

MarketingTwin prepares the evidence and monitors the result. You make the budget, creative and strategy decisions.

Chris Willis

Chris Willis

CMO, Outseer

Watch the feedback →
The first time I saw marketing-sourced and sales-accepted pipeline reconcile by themselves, I checked it against our own systems. It wasn’t just right. It was better.

Pipeline reconciliation

Better together

Marketing does not end at the MQL, or at the product signup.

Campaigns create demand. Product usage reveals intent. Sales accepts pipeline. Finance records revenue. Because every Twin runs on the same Semantic Digital Twin, the definition does not change at the handoff.

MarketingTwin One governed view of contribution and spend
ProductTwinActivation, adoption and product-value signals
SalesTwinAcceptance, pipeline and conversion to revenue
SuccessTwinOnboarding, expansion and customer-risk signals
FinanceTwinSubscriptions, revenue, margin and actuals
One Semantic Digital Twin Same users · Same accounts · Same terms · Same metrics · Same rules · Goals that roll up

Start with MarketingTwin. Connect the functions that determine the outcome.

Run my next weekly review →